Privacy Policy
The short version
EasyGeotag does not collect anything. We operate no servers and receive no data about you or where you have been. Your location data stays on your own devices and in your own iCloud account.
What the app handles
Location. The iPhone app records GPS positions to build a track, which is the entire purpose of the app. It requests "Always" access so recording continues while your phone is locked and in your pocket during a shoot.
Tracks are stored:
- on your device, and
- in your iCloud account — iCloud Drive and the CloudKit private database — so the Mac and iPad apps can see them.
We have no access to your iCloud account. Apple's handling of iCloud data is covered by Apple's Privacy Policy.
Photos. The Mac and iPad apps read photos from a folder you explicitly choose, and write GPS coordinates and place names into those files. On iPad, RAW files get an XMP sidecar written beside them instead, and the RAW itself is left untouched. Photos are never uploaded anywhere. They are only read from and written to the location you picked.
Place names. When enabled, the app sends coordinates to Apple's geocoding service to turn them into a city and country, which are then written into the photo's metadata. This is an Apple service; we neither see nor keep those requests. You can turn it off in Settings.
Optional trip-name suggestions. On compatible Apple Intelligence devices, EasyGeotag can use Apple's on-device language model to suggest a short name for a recorded route. Before doing so, the app reduces the route to facts such as shape, movement pattern, distance, duration and time of day, and can return up to three editable suggestions. Raw route coordinates are not included in the language-model prompt. Existing trip names may be supplied to the on-device model only as a local duplicate-avoidance reference. The suggestions are generated on the device and are not sent to us. When Use Apple Place Lookup is on (the default), the app progressively selects representative route samples and sends those coordinates to Apple's geocoding service to obtain place names before the on-device model runs. You can turn that setting off.
What we do not do
- We do not collect, receive, store, or sell any personal data.
- We do not use analytics, advertising, or third-party tracking SDKs.
- We do not operate any server that your data reaches.
- We do not track you across apps or websites.
This website
The same standard applies to the site you are reading. It sets no cookies, runs no analytics, and loads nothing from a third-party domain — the typefaces are served from here rather than from Google Fonts, so no outside company is handed your IP address for visiting this page. Our host keeps ordinary server logs, and nothing in them is used to build a profile of you.
Purchases
The EasyGeotag bundle is sold through Apple's In-App Purchase. Payment is handled entirely by Apple; we never see your payment details. We receive only anonymous, aggregate sales reports from Apple.
Children
EasyGeotag is not directed at children and collects no data from anyone.
Third-party components
The Mac app includes ExifTool by Phil Harvey, used locally to write metadata into RAW files. It runs entirely on your Mac and makes no network connections. It is distributed under the same terms as Perl (Artistic License / GPL). It is not part of the iPhone or iPad app.
Your rights
Because we hold no data about you, there is nothing for us to disclose, correct, or delete. To remove everything the app has stored, delete the app and remove the EasyGeotag folder from your iCloud Drive.
Changes
If this policy changes, the updated version will be posted at this address with a new "last updated" date.